Wednesday, October 26, 2016


This new version of Penguin 4.0 devalues spam links rather than penalizing entire sites.

Gary Illyes expanded on this new Penguin fact in a Facebook conversation with Barry Schwartz, which he covered here on Search Engine Land. Illyes stated:


This is a key distinction, and one that I am very happy about.

When Penguin first launched, it was punitive by nature. If your site was affected by Penguin, your entire site was demoted in search - without clear explanation or instruction as to how to recover. The harshness of Penguin, combined with the misinformation surrounding the algorithm, created a negative environment and contentious relationships between business owners and Google.

Penguin 4.0 - and its devalue vs. demotion approach - is a vast upgrade, and it should improve relations between site owners and Google.

Google will still be able to prevent spam from manipulating their results, but now site owners won't have to live in fear of a crippling Google penalty, with questionable recovery. Manual actions still exist, but these are made by discerning humans who are much better at determining the intent behind links. Manual penalties are also much easier to identify, both in application and in recovery.

I'm optimistic this shift in Penguin will open the web for people to link more freely and openly. In fact, Penguin 4.0 should improve links as a ranking signal.

Penguin is baked into Google's core algorithm, updating in real time

Penguin 4.0 is now baked into Google's core algorithm, and updates in real time.

With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.

With the move to Penguin 4.0, Google will be able to assess links much more quickly.


Overit @overit

Penguin 4.0: real-time means as Google discovers links during crawl, can make decision then whether worth counting. #pubcon@stonetemple

11:26 AM - 12 Oct 2016

      33 Retweets     22 likes

This means no more waiting for Penguin refreshes or updates in order to recover. (Sites demoted by Penguin waited over 700 days for this latest update!) In fact, Google stated in their announcement that they won't comment on any future refreshes.

This is great news, and it should relieve more of the fear, misinformation and uncertainty surrounding Penguin. I can't imagine how difficult it was for site owners to keep a website alive while demoted by Penguin for over a year and a half.

Now that Penguin 4.0 is real time, site owners are no longer at the mercy of Google's Penguin refreshes, which happened infrequently at best. This is particularly beneficial to SEOs, as competitors outranking our clients via spam will now be devalued in real time.

Of course, Penguin 4.0 won't help everyone:


Jennifer Slegg @jenstar

Penguin 3 demotions have been removed. So if you didn't recover, your links were probably all bad. @methode #pubcon

11:27 AM - 12 Oct 2016

      88 Retweets     1111 likes

But if you've been securing real, worthwhile links, you should start to see signs of recovery.

The fact that Google can evaluate links much faster also mitigates the efficacy of negative SEO.

The feasibility of negative SEO (NSEO) is greatly diminished

Penguin 4.0 should help end negative SEO problems.

Although Google continues to deny NSEO, I personally find it hard to believe there were no instances of it affecting a site.

View image on Twitter

View image on Twitter


Eugene Feygin @rawseo

Never seen a single case of negative SEO @methode@stonetemple @Pubcon #negativeseo #seo #pubcon

11:25 AM - 12 Oct 2016

      11 Retweet     11 like

Either way, Penguin 4.0 should alleviate many concerns over negative SEO.

The goal of NSEO was to have your competitor penalized, which is no longer possible, since Penguin won't demote entire sites.

Of course, manual actions are still possible. But according to Illyes, there isn't any “trigger” you could trip with negative SEO that would flag a site for manual review.


Marie Haynes


He says there isn't an automatic system to raise a flag for a site to get a manual review.

11:28 AM - 12 Oct 2016

      22 Retweets     likes

All of these factors mean NSEO should no longer be a feasible strategy for beating your competition. Penguin 4.0 should encourage site owners and SEOs to focus on optimizing and promoting their own sites, rather than tearing down competitors.

The new Penguin is more granular

This new iteration of Penguin is much more granular than previous versions.

Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

This is another significant improvement for Penguin. Rather than devaluing an entire site, Penguin can now pinpoint spammy links and devalue them at the page level.


Overit @overit

Penguin 4.0: It can work on pages/sections of site instead of demoting whole sites. #pubcon

11:22 AM - 12 Oct 2016

      11 Retweet     likes

Gary Illyes also explained in a recent podcast on Marketing Land that Google adds labels to links. The example labels Illyes provided were:



Penguin real-time; and


The fact that Google's link evaluation is more sophisticated is good news for SEOs and the web community as a whole. If Google continues to be more granular and refined in devaluing manipulation, then real, hard-to-earn links de facto become more valuable.

Penguin levels the playing field and rewards the best marketers.

Penguin 4.0 pushes SEO closer to real marketing

The improvements made to Penguin 4.0 provide more immediate rewards for legitimate practices because spam is devalued more efficiently. This shift will push the SEO industry as a whole toward real strategies, and away from manipulation.

Of course, many successful and respected SEOs are already involved in real marketing. However, there are also many shady individuals and companies that claim to be SEOs while providing spammy services.

Penguin 4.0 is another nail in the coffin for these unscrupulous agencies, and that's good for the SEO industry as whole.

Sites propped up by spam will be devalued, providing gains for those who secure links the right way.

Also, if you've been dealing with issues from Penguin 3 - and have been working in earnest tocorrect these issues - you should start seeing signs of recovery. In fact, notable SEOs have already been sharing some nice recovery stories.

Glenn Gabe has shared impressive examples of recovery:

View image on Twitter

View image on Twitter


Glenn Gabe @glenngabe

Another client from the UK reached out to me with substantial gains over the past week from Penguin 4 (w/more movement over the past 2 days)

5:03 PM - 6 Oct 2016

      11 Retweet     99 likes

As did Marie Haynes:

View image on TwitterView image on TwitterView image on Twitter


Marie Haynes


Just got an email from a client that has been suppressed by Penguin for years. Wow. This is beautiful.

5:01 PM - 12 Oct 2016

      66 Retweets     1111 likes

We've also seen positive movement for some of our Penguin-affected clients at Page One Power:


Penguin 4.0 is continuing the trend that the original Penguin release began: eliminating the noise of link spam and allowing real, value-driven links to shine through.

As spammy, manipulative practices become less and less effective and die off, the SEO industry as a whole will move to legitimate marketing. Improved practices lead to improved reputation, and I suspect we'll look back at Penguin 4.0 as a boon for SEO and the health of the web overall.

Article published at

Tuesday, October 25, 2016

Water Damage Cleanup Service Company

Your home can experience the invasion of unwanted water from various sources. While now and again the water infiltrations stay unnoticeable for quite a while, bringing about widespread damages to your home, regularly they are excessively serious, making it impossible to overlook.

Since it can be very overpowering for a layman to manage such emergencies, it is wise to reach out to a water damage cleanup expert. We work through industry affirmed strategies that are profoundly viable. We additionally convey innovative and unique instruments and items essential for fitting water extraction in a short timeframe. Give us a chance to talk about quickly the different sorts of water damage clean up services we offer.

Residential Water Damage cleanup.

There are a few segments in your home, which can add to water damage, minor and also extreme. Like spillage in the rooftop and lofts permitting water to trickle down the walls. The doors and windows in your home might not be well fitted thus allowing some moisture in. Other sources include home apparatuses like clothes washer, dryer, dishwashers and so on, that may have spillages. Even clean waters can similarly harm your home if not expelled quickly.

Flood water Damage cleanup

If there should arise an occurrence of flooding because of heavy rains or snow, elevated amounts of water may flow into your home, bringing on water damages to your properties. Flood waters are filthy and contaminated, posing a health hazard. It is not just very irritating to stay in a house that has been hit by flood water. It is very unfortunate also. It is wise to move out of the affected site and contact a water damage cleanup expert as quickly as possible.

Sewage Water Damage Cleanup

Sewage flood can happen because of different reasons, going out with a wreck that should be cleaned seriously. Sewage waters are a standout among the most contaminated of all and are exceptionally risky for your health. They can bring about extreme diseases like typhoid fever, hepatitis A, tetanus, cholera and other illnesses in both kids and adults. It is always wise to contact experts in sewage cleanup as opposed to trying to do it on your own.

An unmistakable indication of continuous water damage is the presence of dirty water. In this sense, on the off chance that you see water stains near doors, windows, roofs and cupboards you ought to implement a control strategy to mitigate the hazard. You can consult with water damage cleanup experts for their recommendations on how to tackle the problem. Remember that the expense of repair is lesser when contrasted with the rebuilding cost that might be brought about by the damage.

Our company works all day, every day with a specific end goal to react to your calls at whatever point there's a crisis. We are adequately equipped with state of the art tool and equipment to manage any water damage rapidly and proficiently. We follow working guidelines that are endorsed by the Institute of Inspection, Cleaning, and Restoration Services, which is the controlling authority in the cleaning business. Subsequently, at whatever point there is a water damage issue, ensure you contact one of our reliable water damage cleanup expert having a reputation of providing reliable, efficient and meticulous remedies to the water damage problems. Original Source:

Google's Accelerated Mobile Pages (No Copyright Infringement intention)

Google's Accelerated Mobile Pages (No Copyright Infringement intented)

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader-and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.

Today, after discussions with publishers and technology companies around the world, we're announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant-no matter what type of phone, tablet or mobile device you're using.

The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we've developed this demo on Google Search:


Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. And today we're announcing that nearly 30 publishers from around the world are taking part too.

This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.

In the coming months we'll work with other participants in the project to build more features and functionality focused on some key areas:

Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification-developed with input and code from our partners in the publishing and technology sectors-is being released today on GitHub.

Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we've designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google's high performance global cache. We intend to open our cache servers to be used by anyone free of charge.

Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don't detract from the user experience. It's also a core goal of the project to support subscriptions and paywalls. We'll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we're striving for with AMP.

We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.

This article at is not the original copy.

Monday, October 24, 2016

On-Page Title |



Title optimization is often taken for granted by some internet marketers, online business owners, bloggers and even some SEOs. Thinking that it is one of the easiest and to not put any effort on it is a grave mistake that a considerable number of people in this business have been unconsciously practicing for years.


Most of these mistakes are blog post titles. Yes, you read it right. Blog post titles are often taken lightly and I've seen it in most of my previous clients. What's sad about this is that some of them would not allow me to optimize their blog post's titles which is a bit discouraging and I ask myself why would they hire an SEO but set a restriction in optimizing such important factor that can help improve organic traffic and possibly rank naturally on the first page of Google's search result.


If you already spent time writing the article or paid for it make sure that before publish it in your blog to be read by your readers, visitors or crawled and indexed by search engine bots you created the right title for it.


Here are few things you can do to fully optimize your title:


2. Click --> Type keyword using a Phrase


3. Pick the best one that fits your article


4. Make sure not to spam the keyword in the title


5. Do a Google search and compare other titles in the results


6. Construct 5-10 titles for that article and pick the best one.


The idea is clear in my head but I am not sure if I manage to explain that clear in here. Making it a habit to come up with the best title for your article which target a keyword phrase that has a good average monthly search helps improve not only your organic traffic but also your improve your site's authority on its niche.

Btw, I  hate writing an article so I hope you don't mind how things are written here. Bare with me on this part.

I hope this can somewhat help someone.



Hiring Water Remediation Company

Water removal services are fundamental to all homeowners.

Water logging can result in severe damages to a home and its upholstery and furniture.

It can be caused by a faulty drainage system or a severe rainstorm.

Water damage may also include fungal growths and formation of molds on the floors and walls.

Efficient water removal services are the best remedy for water damage.

The extent of decays, damages, and mold infestations primarily depend on the time the water remains in the floors and the walls.

Affected clients are advised to seek help from reputed water restoration companies.

Customers need to consider certain aspects such as the necessary furniture replacements, the overall cost of repair, the extent of damage, and the insurance coverage of the home before hiring water damage to clean up services.

Some of the things to consider before calling water Restoration Company include:

-Ensure that all soggy soft padding, carpets and upholstery are completely removed from the interiors.

If any trace of dumpiness is found in wallpapers and flooring, they should also be replaced.

Dallas Water Damage Restoration experts ensure that the air and the furniture are thoroughly cleaned to obviate further growth of mold.

-After the water cleanup services, you should contact an electrician.

The professional needs to be adequately equipped to address the various electrical issues that may result from damp floors and walls.

A professional electrician assures you that the house is safe from issues of short circuits and electrocution.

-Take photos of the damaged areas before hiring the water removal services.

That will assist you to convince your insurance provider that you require compensation.

Flood Damage Restoration

Working with professional flood damage restoration firms is the surest way to prevent severe damage to your house or business premises.

The best flood cleanup companies provide exert-level services so as to reduce the damage to your home and property.

Professional: Flooding and water damage should be treated on time to avoid further harm.

Flood damage restoration experts should take utmost consideration and care while offering the services.

The best flood restoration services should help you to solve the water damage problem as timely as possible.

Experience: Your ideal flood damage restoration firm should have highly-skilled and accredited technicians and with vast experience in offering flood and water damage restoration services.

They should also have the expertise to handle the various situations that may result from flood damage.

Fast: Water and flood repairs require quick response whether it is a burst pipe, flooded basement, or a flooded washing machine.

The risk of water or flood damage increases as water sits longer on the property.

It continues to damage electrical wirings and equipment, possessions, and even the cause foundation damage to the home.

Always work with a company that offers water removal services at any time of the day and seven days a week.

Mold Remediation

Both attic mold remediation and black mold remediation require experts.

The mold remediation company should ensure that all the necessary precautions are observed before removing the molds.

When removing the attic mold, the experts considers various aspects such as:

  • Checking the attic mold background by contacting the customers.

  • The need for encapsulation which refers to the process of covering the surface contaminated with mold with paint that incorporates some mold killing chemicals.

  • May opt to remove the attic mold entirely at the expense of encapsulating it.

  • May ask the customers to ascertain whether they had their attic mold removed early one-year ago. In most cases, it takes a winter for the attic mold to commence growing if the work was not effectively completed. You need to evaluate your attic after the attic mold remediation process is complete. The attic mold remediation cost will depend on the extent of the mold growth.

The black mold is removed in five crucial phases:

Phase One: Accessing the Area

The professional mold remediator will always keep your premises or house clean while offering the mold removal services.

Mold remediation experts prefer mold areas that can be accessed from the outside.

You should clear a broad access from the outside, move cars from the garage or driveway, and keep the animals somewhere else.

Phase Two: Killing the Mold with Biocide

The initial phase of this procedure involves isolating all the mold areas from other rooms of your house.

The certified mold remediator makes a barrier using a tape and plastic sheeting.

Biocide refers to a particular liquid that kills the mold and is approved by the EPA.

The mold remediation technicians need to spray efficiently to ensure that no future mold grows after they have left.

The firm should always follow a standard procedure to ensure all the mold spores have been killed.

Phase Three: Eliminating the Mold

The mold remediation specialist returns in the next day.

The technicians start removing the dead mold spores from their food source.

Different techniques are employed for this part.

Modern methods include media blasting that can incorporate sand, dry ice, baking soda, among other forms of media.

Phase Four: Cleaning the Area

A lot of the cleanup services commences here.

A HEPA filter attachment is used to vacuum the area after all the dead mold is eliminated from the substrate section.

Phase Five: Spraying the Sealer to Obviate the Mold from Re-growing

The previously affected parts are treated with the sealer to avoid new or mold regrowth.

Your certified mold remediation contractor needs to spray a section greater than the problematic area to make sure that it is covered.

Crawl space mold remediation is also necessary if the whole section is affected.

Final Cleanup

The tape and all the plastic are removed.

However, the mold remediation company should take the necessary precautions not to interfere with where the mold may have landed.

The area is then HEPA vacuumed once more, and a spore count evaluation performed to ascertain that the house has acceptable levels of mold.

In summary, always hire water removal services that have received vast positive reviews from satisfied clients.

Ensure that your ideal flood damage restoration or water damage restoration company is willing to provide superior services at an affordable cost.

Working with a company offering efficient mold remediation services will assure you of more positive results.


Friday, October 21, 2016

All About Water Damage Repairs – Vital Information

Here's What I Know About Water Damage Repairs

 All our work must be fulfilled to your satisfaction. It's therefore more preferable to call for expert aid and to do so whenever possible, even if this will entail lots of expense. Get help to be sure everything becomes dried properly.

Water Damage Restoration Professionals

If you find yourself in the center of a messy, water damaged house, you've got two big choices to select from do it yourself or hire a pro.   Don't risk your house or your wellness, call for assistance and get it done right. Having the proper experts in place is every bit as important if you would like the work done correctly. With over two decades of experience, we've got an excellent idea about what our customers are going through.

In regards to water damage, the initial 48 hours are vital. Water damage is only one of the numerous dangers that threaten your house. If you're considering remedying flood water damage all on your own, the essential issue to keep in mind is to contain the floodwater and make sure that it remains minimal.

Water damage can strike your house at any particular time. It is any type of damage that can be attributed to water as the main cause. Water damage to your house can be costly and time-consuming to fix.

Whether the water damage was just a little leak or ruined the whole residence, Premier Restoration USA can repair the problem even if this means replacing the whole structure!  Flood water damage is just about the worst sort of water damage as it's uncontrollable.  It's best to check your insurance policy because flood damage is not normally covered on a standard insurance policy.  To be guarded against such causes, you would have to take out an extra coverage.

Our aim is to get you back into your residence or business property as rapidly as possible, so that you can secure your lifestyle back to usual. If you pride yourself on keeping up a secure and wholesome home, a bit of water damage is hardly something to overlook. And since your house is perhaps your main investment in living, do not take these threats lightly. Repairing water damage floors might be intimidating task.

Stop the stream of water whenever possible to lessen the possibilities that mold will increase. It does no good to do away with the mold in the event the conditions remain that permit it to grow again. Water damage mold is among the damaging impact of a water-damaged residence. You don't wish to miss any dampness that could have a while to dry.

Flooding water damage can be exceedingly stressful. If any substantial quantity of water has built up, removing it's the next step before you can even begin the restoration approach. While waiting for them, you should eliminate as much water as possible. Even if it was not damaged by the water, it still ought to be removed to leave room for those restorations. You must remove the water immediately so as to prevent more damages in your residence. Salt water is extremely caustic to electronics. It's essential to stop any sort of water flow or leak when possible.

 Insurance coverage for water damage repairs

 As part of the procedure, the insurance company is going to send an adjuster to your home to consider the damage. Many restoration companies also supply the forms you will need to use so you have them for the adjuster. These adjusters are contracted from these big institutions to gather the information photos, reports, documentation which is required. The insurance provider might pay you back for any expenses incurred so make sure you keep all your receipts. Call Premier Restoration USA for more information.

Thursday, October 20, 2016

8 Tips for Water Damage Removal to Remember

Water Damage Restoration Tip 1

In case the damage was categorized as a two or a three, the area also has to be decontaminated for the region to be livable again. Meanwhile, water damage results from three kinds of water, each coming with a particular set of problems. If set in a scenario where significant water damage was caused to property, it is necessary that the work is performed once possible.

Water Damage Restoration Tip 2

In case the damage is minimal, you are probably able to make repairs by yourself. From time to time, the water damage is so severe that it's hard to understand where to get started. In case the water damage incurred is significantly extended, a good idea is to find financial help to handle home modifications and protect against ongoing and other damage. If permitted to stand for at least 48 hours it's highly possible that the water damage will cause permanent structural damages to the house. In case the water damage to your residence is so extensive you cannot live in it, your insurance provider will advance you the money needed to cover extra living expenses even though you're forced out of your residence.

Water Damage Restoration Tip 3

When the majority of people consider damage, they consider floods or damage from tornadoes or fire. Additional damage may happen in the form of mold. Last, structural damage has to be assessed to find out how much repair work is going to be required and whether it's safe to remain in the house until repairs can be made. For instance, smoke damage is often extensive if there's a fire. It often goes hand in hand with fire damage in the sense that smoke can be absorbed by various materials in your house if they are porous in nature. Fire smoke damage may be a scary experience.

Water Damage Restoration Tip 4

Level one damage is light water damage to an area or a single room where the carpet isn't saturated. Water damage can happen in households for many reasons. Fire and water damage is not just a typical kind of structural damage. An expert water damage or fire damage company will often have many years of experience that will make it possible for them to tackle different problems in the most effective and affordable way.

Water Damage Restoration Tip 5

Until you're affected by fire or a flood, most folks wouldn't give much idea to a restoration company. The fire and water restoration company will initially assess the degree of damage resulting from the fire. After a fire breaks out in your home or office, you're left with lots of unwanted smoke and water damage that needs to be cleaned whenever possible. It is sometimes a very simple grease fire or an overflowing sink which can result in damage or it may be something more serious like fire due to lightning or water damage resulting from flooding.

Many wonder, how some things should be restored after taking in a lot of plain water. First of all, it is crucial that all the water be removed whenever possible. Water and fire restoration might help you restore your home so that you won't need to transfer your family to a brand-new residence.

You might be dealing with mainly clean H20, grey H20 or black H20. Clean water isn't bad for humans or pets. It's mentioned as Clean H20. Black water comprises sewage. It is quite essential to remove all standing water as fast as possible and then to start the procedure for restoration when possible thereafter. Lingering water in your house means one particular thing-mold.

Water Damage Restoration Tip 6

If restoration is an alternative, the business you select for repair may start from the ground up. It is possible only if you have a good recovery plan. Although the restoration is something which you're able to achieve by yourself, there's too much at risk to take it up as a DIY project. Water damage restoration can be needed in seemingly unlikely conditions. It is not something anyone wants to go through. It is a specialized area of operation that requires licensed professionals to take care of the step-by-step restoration process. It will repair the house and make it safe to live in again.

Water Damage Restoration Tip 7

Restoration companies have the ability to supply a guarantee as they have a great deal of confidence in their estimations. Inside this event a restoration provider manages mold remediation. Your fire and water restoration business will start with assessing the state of the space and determining the best method to acquire your house or business dried out. A specialist fire and water restoration business will use their expertise and contemporary equipment to do the restoration process in your home in the most effective method.

Water Damage Restoration Tip 8

Restoration companies can assist with this procedure. The perfect restoration company will have certified technicians with wisdom and experience within the field. Thus, in conclusion, it's better to call an expert fire and water restoration company after any water damage occurs on your premises.